ITCG Websites

Digital
Marketing

Website Hosting, Design, Development, & Marketing in one place. Let us help you find and convert your perfect customer.

Digital Marketing

Once you have a great working website, it’s time to make sure your website is indexed properly by the search engines. You ultimately want your website to show up on the list to be considered when someone is looking for your type of product or service.  Gaining more visitors to your website results in more leads only if your website is attracting the right visitors.  Marketing your website correctly will result in the type of visitors that are more likely to convert into customers and buyers.  There are many ways to market your website.

SEO

Search Engine Optimization is the art of making sure the search engines index your website to bring you the correct type of visitors that will ultimately turn in to customers. There are two types of SEO that need attention when marketing your website.  On page SEO and OFF page SEO.  On Page SEO is optimizing your website, while OFF page SEO is the tactics applied outside your website to improve your visibility on the search engines.

Paid Search (SEM)

Paid search is buying the top spots on a search engine when a consumer is searching for your type of product or service.  With a paid Google AdWords Campaign or Bing Ads, your message will appear at the top of relevant Google and Bing searches.  Thus allowing you to immediately reach prospective customers and drive views and clicks to your website. We believe that combining a well-planned SEO strategy with a paid Google AdWords and Bing Ads campaign is the key to a successful online marketing plan.

Social Media Posting

Whether you operate a small local business or lead a global enterprise, it’s crucial to have a strong online presence where your customers are active. Social media platforms offer opportunities for interaction, information sharing, recommendations, and entertainment. We understand the power of social media marketing. We help you create relevant content that resonates with your audience, driving better results and attracting potential customers to your website.

Content Strategy

Search engine optimization (SEO) is crucial, but it’s only effective when paired with relevant content. Search engines like Bing and Google rely on your website’s content to provide valuable results to their users. Without meaningful content on your website, the search engines will not know where to place your website in the search results. That’s why we emphasize the importance of quality content creation. By showcasing your expertise through compelling content, we help you attract potential customers and improve your search engine visibility.

Facebook Ad Campaigns

Creating a targeted demographic of Facebook users and showing up on their news feeds essentially gets you into their world. With this type of creative media, you can influence a viewer to want or need your product or service. Facebook is a perfect place to show prospective customers the vibe your business offers or demonstrate how your product works.